In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.

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Best Moments:

(00:31) Micro events in the summer is where it is at

(01:20) 15-minute micro events have a 60% higher show up rate

(02:03) LinkedIn desktop max video upload is 15 minutes

(03:08) Instagram Live drop-off after 15 minutes is 70%

(04:23) Holiday campaigns are launching now in June

(05:11) OpenAI teams up with Apple’s former hardware design legend

(06:41) AI pin device expected within 24 months

(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won’t star but approves the script

(08:30) Students lighting Chromebooks on fire for TikTok trend

(09:13) Sprite launches “Sprite + Tea” based on viral social trend

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