Marketing feels like guesswork until you can actually predict what people will notice before you hit send. Jay Schwedelson shares a simple way to use the new ChatGPT 5.2 to test “two-second” attention, then swings through the latest platform experiments that might change how followers and local discovery work. Plus, a quick victory lap for a dead meme and a wild Home Alone casting almost-mistake.

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Best Moments:

(00:30) ChatGPT 5.2 rolls out and why it matters even if you are not an AI person.

(01:51) The new superpower: simulating human scan behavior to predict what gets attention

(02:15) The “two-second scan path test” prompt you can copy and use on any email or creative.

(03:51) Instagram tests 24-hour early access Reels for followers, and why that could boost follows

(04:36) TikTok’s Nearby feed is back, and it could become a local discovery game changer

(05:18) LinkedIn ads get creepy-personal with your name, title, and company pulled into the copy

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