In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients.

 Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language that can alienate potential clients. She emphasizes the importance of creating lead magnets tailored to address clients' immediate needs and outlines a strategic email funnel from awareness to repurchase. Tanya also highlights the necessity of compliance with email marketing laws to avoid blacklisting issues. 

Tanya Brody is an email marketing consultant and evangelist. The "Hill She Will Die On" is that every business needs an email list, regardless of size, industry, product, or service. Email is hands-down the best way to stay in touch with genuinely interested potential customers and current customers. It also has the highest ROI of any marketing channel, at 4400%. Tanya helps her clients and her students build a relationship with their subscribers and use that relationship to convert those subscribers into happy, loyal, paying customers.

Tanya gives listeners actionable tips on:

00:00 Intro

01:19 Common Mistakes Lawyers Make in Marketing

01:54 The Importance of Knowing Your Audience

03:33 Simplifying Legal Jargon for Better Client Communication

05:33 Email Marketing: A Tool for Client Retention and Acquisition

08:06 Nurturing Clients Through the Marketing Funnel

18:05 Leveraging Lead Magnets for Law Firms

25:41 Navigating Email Overwhelm: A Strategic Approach

26:32 Crafting the Perfect Welcome Sequence

27:36 The Art of Email Sequencing for Engagement

28:34 Why Law Firms Struggle with Email Campaigns

29:25 The Importance of Delegating Email Marketing

33:06 Compliance and Email Marketing: Navigating the Legalities

39:27 Book Recommendation

42:31 One thing that works

Resources mentioned in this episode:

• Invisible Selling Machine by Ryan Deiss

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