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Hello, and welcome to Beauty and the Biz, where we delve into the intricacies of the plastic surgery industry, and talk about what's your competitive advantage. Here, we explore the business and marketing aspects that can make or break your success.

I'm your host, Catherine Maley, the author of "Your Aesthetic Practice – What Your Patients Are Saying." I also serve as a consultant to plastic surgeons, guiding them to acquire more patients and maximize their profits through strategic planning and effective marketing.

Now, in today's episode titled "What's Your Competitive Advantage — with Catherine Maley, MBA," we'll be addressing a common issue many plastic surgeons face.

A plastic surgeon client was complaining to me the other day that his colleague was doing more surgeries than he was. Nonetheless, he didn't have clarity on the question, "What's your competitive advantage."

He was frustrated because he KNEW he was way more qualified and skilled than this other guy. Besides, he had been in the area longer than this other guy.

And, to top it off, his prices were even better than this other guy's. However, despite all these advantages, "the other guy" was doing better than him.

The answer is both simple and complicated…

Just because you're a great surgeon with impressive credentials, that no longer entitles you to a busy, successful practice. Instead, if you can't answer the question, "What's your competitive advantage," you might struggle.

Our industry has been saturated with lots of choice for cosmetic patients; consequently, they are overwhelmed.

Prospective patients are clicking all over the Internet, and they are visiting many websites. All too often, these websites start looking the same.

They are searching for something more. They are searching for connection.

The prospective patient is searching for a connection with you. Somehow, they have to have an emotional shift when reading about you, watching you, and meeting you.

That's what builds trust and belief that you're the best choice for them. This is key to understanding what's your competitive advantage.

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."

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