The latest episode of the SaaS Revolution Show sees Natasha Ratanshi-Stein, Founder at Surfboard, join our host Alex Theuma to give us her take on when (and why!) a SaaS startup should start to build a brand.

Natasha shares:

🏄 Surfboard’s founding story

🏄 The key lessons learnt from building Surfboard

🏄 Advice for other solo founders who are just starting out

🏄 How they’ve built a brand that truly connects with customers - and some of those tangible results

🏄 If building a brand helps with hiring

🏄 A sneak peek into her SaaStock 2022 speaking topic! 🤫

And more! 

 

 

Check out the other ways SaaStock is helping SaaS founders move their

business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland

Book you tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas

Join the waitlist: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS

founders between $100K - $10M ARR who are committed to growth and

helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world,

bringing together SaaS enthusiasts and experts to discuss the most

pressing topics in SaaS (https://local.saastock.com/home)