In an age where a single tweet can spark a crisis, reputation management is no longer the preserve of PR teams. In this episode, Lucy is joined by Lis Anderson, founder of the award-winning PR agency Ambitious, to explore how HR can (and must) play a bigger role in shaping, protecting and enhancing an organisation’s reputation.

They delve into the shifting dynamics of trust, the power of employee advocacy, and why the most credible voices about your culture aren’t your leaders – but your people. Lis also shares what often goes wrong when HR and comms don’t collaborate, and offers practical ideas to help HR teams get ahead of reputational risks, not just clean them up.

Whether it’s Glassdoor reviews, crisis planning, or understanding digital reputational threats, this episode is packed with insights to help HR step confidently into its growing communications role.

Connect with Lis Anderson

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