Selling products — giclées, pillows, aprons, notebooks — made sense when you started. But if you've been asking how to sell more original art and not getting traction, something may need to shift.

Host Alyson Stanfield draws on her background as a museum curator and educator to explore what actually gets in the way and what to do about it.

In this episode:

• Why the pivot to products is understandable, and when it starts working against you
• The fear that drives you away from leading with originals
• What collectors are actually buying when they choose to live with original art
• The screen equalization problem: why your $4,000 painting and your $40 print look identical online (and what to do about it)
• Two tactics for selling more original art

Read more, get links, and see featured artists

Check out Elevate Your Art: Museum-Quality Standards That Command Higher Prices

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The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.