The largest distributor of nutritional and sports supplements was hit hard by the “COVID-19 Effect” and it could be on the verge of bankruptcy. This might confuse my community a bit because I’ve stated on many occasions (and gave supporting data on) how exceptionally well the overall nutritional supplements and ancillary functional CPG market has performed against the pandemic business environment over the last 12-15 months. So, how can the largest distributor of these various functional CPG product categories be struggling? In this podcast episode, I'll discuss some of my hypotheses on what went wrong at Europa Sports Products and what's could be next for the nutritional and sports supplements distributor.