Ask the Podcast Coach

Where Should You Put Podcast Ads? Strategies for Placement and Listener Respect


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Today we kick things off with insights into the ever-changing world of podcast advertising—where should ads go, how many is too many, and can you make money without alienating your audience? From discussing the chaos of TV ad breaks to sharing smart strategies for host-read sponsorships, Dave and Jim dig into the nuts and bolts of monetizing podcasts while keeping listeners happy.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
https://www.homegadgegeeks.com

Ecamm Live
https://supportthisshow.com/ecamm

Steven Bartlet turns down $100 Million

Video Version

Brett Cooper on Blake Lively

Chapters
00:00 Introduction and Greetings

00:41 Weather and Coffee Talk

01:15 Sponsor Shoutouts

02:56 TV Show Commercial Breaks

04:01 Podcast Advertising Strategies

07:42 Listener Questions and Feedback

09:57 Ad Partnerships and Authenticity

39:01 Spotify Music Copyright Issues

43:22 Rebranding Your Podcast: Announcing Changes

44:41 Importance of Consistent Communication

47:02 SEO Strategies for Podcasting

47:49 Generative AI and the Future of SEO

48:51 Listener Engagement and Show Identity

53:46 Challenges and Benefits of Podcasting 2.0

56:49 Monetization and Listener Support

57:46 Technical Challenges in Podcasting

01:03:56 The Future of Podcasting and Open Standards

01:25:27 Wrapping Up and Community Support


Featured Supporter Chris Stone
Cast Ahead has carved a niche in the podcasting industry by providing full-spectrum podcast production services tailored to each client’s unique needs

See castahead.net

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Ask the Podcast CoachBy Dave Jackson, Jim Collison

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