Anna Carlsson explores why frontline workers—those in retail, healthcare, transport, and more—are the next big opportunity for HR tech. In Sweden often called "Kollektivanställda" or "Bluecollar workers", but without a shared definition. She defines frontline roles, explains the Nordic gap in strategy and terminology, and highlights how mobile-first tools, AI-driven recruitment, and automated onboarding can deliver rapid returns.

Anna urges HR and IT to collaborate, make access a day-one decision, and prioritise frontline in digital strategies so organizations can move from manual processes to scalable, value-driving solutions.