The real estate industry is at a tipping point, and REALTORS® are asking hard questions about representation, relevance, and trust.

In this crossover episode from Under All Is The Land (co-hosted with Rob Hahn), we unpack NAR's new strategic plan and what it signals about the future of organized real estate.

This isn't a rant. It's a leadership conversation. Because when members feel unheard, strategy alone won't fix it. Whether you're fired up or simply trying to make sense of the direction of the industry, this discussion will challenge you to think bigger about professionalism, advocacy, and who the association truly serves.

Key takeaways to listen for

• Why the gap between REALTORS® and NAR leadership feels wider than ever
• What "homeownership advocacy" should mean in today's market
• How perception and credibility impact member trust
• The difference between messaging about professionalism and living it
• What grassroots energy could mean for the future of organized real estate

Resources mentioned in this episode

• National Association of REALTORS®
• Good Neighbor Awards
• REALTORS® Relief Foundation
• NAR Accepts Its Irrelevance, Counters with Platitudes
• Race for Relevance by Harrison Coerver & Mary Byers

About Under All Is The Land

If you enjoy this conversation, subscribe to Under All Is The Land, where Leigh and Rob break down the policy, power, and politics shaping real estate — without spin.

Watch and subscribe: https://www.youtube.com/@UnderAllPodcast Referenced episode: Under All is the Land Ep. 5: The new NAR Strat Plan

About Rob Hahn

Rob Hahn ("Notorious ROB") is one of real estate's most influential industry analysts, known for challenging assumptions, poking sacred cows, and pushing the business toward deeper integrity and clearer thinking.

He focuses on Associations, MLS structures, governance, and the intersection of real estate and public policy.

Follow Rob

• YouTube: Under All Is The Land
• X: @robhahn

About Leigh Brown

Leigh Brown is a leadership voice and keynote speaker who helps people navigate disruption and lead when the ground is shifting. Her latest book, Next Is Now, is a call to stop waiting and start leading.

👉 https://amzn.to/48FKenF

Bring Leigh to your stage: https://leighbrown.com DM Leigh on Instagram: @LeighThomasBrown