The UK podcast landscape in 2025 is looking hot. If you're not paying attention, you're missing out. With the release of the RAJAR Midas Winter 2024 report, there's plenty of data to sink your teeth into.

More than 16 million people in the UK are tuning into podcasts weekly - a whopping 54% increase since winter 2020.

So, if you ever wondered if it's too late to start a podcast, let me assure you, it's time to put that nonsense to bed.

Once you've listened to this episode, you'll have an understanding of who is actually listening, not just a vague demographic but a precise picture.

You'll also learn when and where they're listening.

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