In today’s episode, I sit down with Matt Curl, the COO of Apollo.io, to talk about how AI is reshaping the way sales teams work. We explore why the best companies treat their go-to-market process like a tech stack, how Apollo simplifies complex systems, and why the real power of AI lies in augmentation—not replacement. Matt explains how AI assistants can streamline lead management, personalize outreach, and free sales professionals to focus on the human side of closing deals. From cutting wasted time to multiplying results, this conversation unpacks how the future of sales belongs to those who learn to work smarter with AI.