The PPC Den: Amazon PPC Advertising Mastery

Why Amazon’s Search Query Performance Dashboard is Awesome


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There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search queries are and ranks them. It’s the first time we have first-party conversion data per query, and we are very excited about it! This is episode is meaty, chunky, and informative, so you might need to pause and re-listen a few different times to absorb it all.

We’ll see you in The PPC Den!

Highlights

  • 0:00 Intro– SQPD
  • 2:32 Where to find Search Query Performance Dashboard
  • 3:22 What is a Search Query?
  • 7:24 Time-frames within Search Query Performance Dashboard
  • 10:16 Why this report is amazing
  • 14:14 How Amazon defines rank & Search Query Volume
  • 21:30 How Amazon defines impressions in Search Query Dashboard
  • 26:15 How Amazon defines clicks in Search Query Dashboard
  • 31:03 About Cart Adds in Search Query Dashboard
  • 32:30 Search Funnel for Purchases in Search Query Dashboard
  • 34:55 Rapid fire insights
  • 47:20 Actionable steps
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    Resources & Links

    • Where to find Elizabeth Greene, Junglr
    • How to Forecast Your Amazon PPC Approach
    • Never miss the latest in Amazon PPC tips and best practices
    • All our episodes and show notes
    • Get a product tour of Ad Badger
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      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Elizabeth Greene

      Senior Producer: Nancy Lili Gonzalez

      Video and Audio Editor: Pedro Moreno

      ...more
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