The PPC Den: Amazon PPC Advertising Mastery

Why and How to Use New Bulk Sheet Features in Amazon Ads

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Amazon recently improved the features and capabilities of bulksheets, or bulk files, and we won’t lie: it’s great. If you enjoy listening to podcasts about spreadsheets, you’ll love hearing Michael and Brent Zahradnik, of AMZ Pathfinder, dissect what makes this update hum, including its new columns, new metrics, new renaming capabilities, and more.

We’ll see you in The PPC Den!

Highlights

  • 0:00 Intro– Paris mornings
  • 3:20 Big principles about bulk files
  • 09:24 What are the updates with bulk files?
  • 14:03 New to bulk files metrics
  • 17:30 Best upgrade to bulk files: renaming abilities
  • 19:26 Bulk file format upgrade
  • 20:15 New sponsored display columns
  • 22:38 Neater error solutions
  • 24:14 Action steps for bulk files
  • 25:50 Final thoughts: Bulk files 2.0

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    Resources & Links

    • Where to find Brent, AMZ Pathfinder
    • Should You Use Amazon Ad’s New Budget Rules?
    • 3 Reasons You’re Still Not Using Bulk Sheets and What to do About It [2021]
    • How to Quickly Lower ACOS Using Bulk Operations [2020]
    • An Introduction to Bulk File Operations [2019]
    • Campaign Naming Systems
    • How Should You Name Your Amazon PPC Campaigns?
    • Learn more about bulk files from Amazon 
    • Never miss the latest in Amazon PPC tips and best practices
    • All our episodes and show notes
    • Get a product tour of Ad Badger

      • -

      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Brent Zahradnik

      Senior Producer: Nancy Lili Gonzalez

      Video and Audio Editor: Pedro Moreno


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