Dance Studio Advertising | The Podcast

Why Bad Dance Studios Win (and Great Ones Go Broke)


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You’ve mastered the art of technique. Your staff? Rockstars. Your program? Top-tier. So why is the studio down the street—offering sloppy choreography and questionable technique—packed full of students while your classes are half-empty?

In this episode, Bryce Conlin pulls back the curtain on the harsh truth: the best dance studio doesn’t win—the best-known one does. If you’re still relying on word of mouth, hoping your reputation will eventually “speak for itself,” you’re setting yourself up for stagnation… or worse, closing your doors.


This isn’t a pep talk—it’s a wake-up call for any studio owner stuck in the slow lane. Learn why perfectionism is killing your growth, why parents don’t care about technique (yet), and why marketing for dance studios is not optional—it’s essential. We’ll walk through the systems successful studios use to scale fast—without selling out.


If you're tired of watching underqualified studios dominate your market, this episode will light a fire under you. Tune in to protect your students, your legacy, and your livelihood.

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Dance Studio Advertising | The PodcastBy Bryce Conlan & Kristian Altuve

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