Creators Are Brands

Why Brands Pay Influencers $150K Salaries (I Called JT Barnett)


Listen Later

In this episode, we dive deep into what brands are really looking for in content creators and why most companies struggle to find the right talent. JT shares the 40+ signals his team uses to identify elite creators, revealing that adaptability to algorithm changes is more valuable than viral one-hit wonders.KEY INSIGHTS:• Why LinkedIn fails for finding creator talent and where to look instead• The minimum compensation creators should expect ($3,000 for 15 videos) and why it's rising• Red flags in the creator vetting process that instantly disqualify candidates• How to spot the difference between viral luck and true content strategy skills• Why team players outperform solo stars in brand content creationWhether you're a brand looking to level up your content strategy or a creator seeking in-house opportunities, this conversation reveals the hidden dynamics of creator-brand collaborations that nobody's talking about.ABOUT CREATORX:CreatorX helps brands find in-house creators, specialized content teams, and strategic consultants who truly understand social media algorithms and content performance metrics.#CreatorEconomy #ContentCreator #BrandPartnerships #CreatorMarketplace #SocialMediaStrategy #CreatorCompensation #ContentCreation #InfluencerMarketing #CreatorTalent #BrandContent

...more
View all episodesView all episodes
Download on the App Store

Creators Are BrandsBy Tom Boyd

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

40 ratings


More shows like Creators Are Brands

View all
The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,850 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,451 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

113 Listeners

Founders by David Senra

Founders

2,197 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,484 Listeners

The Russell Brunson Show by Russell Brunson | YAP Media

The Russell Brunson Show

923 Listeners

Nudge by Phill Agnew

Nudge

175 Listeners

My First Million by Hubspot Media

My First Million

2,667 Listeners

The Startup Ideas Podcast by Greg Isenberg

The Startup Ideas Podcast

211 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

357 Listeners

Build with Leila Hormozi by Leila Hormozi

Build with Leila Hormozi

956 Listeners

Moneywise by Hampton

Moneywise

646 Listeners

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner by Chris Koerner

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

257 Listeners

BigDeal by Codie Sanchez

BigDeal

945 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

97 Listeners