Creators Are Brands

10 Rules For DMing Brands: https://stan.store/TomBoyd

Gannon's content: https://www.instagram.com/gannon.meyer/

In this engaging podcast episode, Tom and Gannon Meyer discuss the intricacies of social media growth, content creation, and personal branding. Gannon shares his journey from zero to significant follower counts, emphasizing the importance of finding a unique content format and being intentional in video production. They explore strategies for promoting digital products, understanding brand deals, and the significance of personal storytelling in connecting with audiences. The conversation also touches on practical tips for creators, including essential tools, monetization strategies, and the value of persistence in promoting content. In this conversation, Gannon Meyer and Tom discuss the intricacies of video creation, monetization challenges for creators, and the dynamics of brand deals. They explore the importance of minimalism in video content, the need for clear messaging, and the struggles creators face in monetizing their work on platforms like Instagram. The discussion also delves into income streams for creators, pricing strategies for brand deals, and the significance of building relationships with brands. They share insights on negotiating rates, understanding brand expectations, and the creative strategies that can enhance partnerships.

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In this episode I call Adam Wienckowski (@adamwienckowski) to jam about how he thinks about creating content, talking to brands, and enjoying the process.

Adam went from $25 Fiverr deals to thousand dollar brand deals and 70K on IG in less than a year.

Here are some moments:

Enjoy the convo and let me know if you like this format on IG. @BonusFootage

Newsletter: https://www.bonusfootage.co

Nana DelRay is on fire right now on IG. In this convo, Nana breakdown how she makes her vlogs from start to finish, while building an agency that connects creators and brands.

In this conversation, NanaDelRey and Tom discuss various aspects of content creation, including filming, editing, and delivering voiceovers. NanaDelRey shares her process of creating short-form vlogs and emphasizes the importance of having something meaningful to say in your content. She also provides tips on shooting with an iPhone, using lighting effectively, and utilizing space in videos. NanaDelRey discusses her approach to captions and fonts, as well as the significance of the first few seconds of a video. Overall, the conversation highlights the importance of authenticity and finding your own unique style as a content creator. In this conversation, NanaDelRey and Tom discuss various aspects of content creation and influencer marketing. They emphasize the importance of delivering a clear and impactful message in the first few seconds of a video. They also discuss the value of building a personal connection with the audience and the role of authenticity in content creation. They touch on the ideal length of videos and the benefits of focusing on a specific platform. NanaDelRey also shares insights into her work at Content Flows, a company that matches creators and influencers with brands. They discuss the challenges of working with brands and the importance of finding the right creators for each campaign. They also highlight the need for brands to understand the value of engagement over follower count. Finally, they discuss the iterative nature of content creation and the importance of boosting influencer content to reach a wider audience.

content creation, vlogs, filming, editing, voiceovers, iPhone, lighting, space, captions, fonts, authenticity, content creation, influencer marketing, message delivery, authenticity, video length, platform focus, brand partnerships, engagement, follower count, boosting content, iterative process

In this episode, we talk with Jordan Mix of Late Checkout and DoWithin.

He is the "behind the scenes" guy who is building with some of the biggest creators. Learn his process for how he built these relationships and landed these opportunities for his dream partnerships.

Follow me at @BonusFootage on Instagram.

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hosted by tom boyd

creator of @bonusfootage

i help big creators work with brands they love

in this episode, i'm big mad about:

hit me up at @bonusfootage on instagram

In this episode, I share 3 things you can do to make the most of brand deal opportunities. This is for creators who have built an audience, and now you need to navigate conversations with brands and agencies while still making videos that your audience loves.

Follow for more tips at @BonusFootage on Instagram

The books that I highlight in this episode are:

As you're setting goals for the new year, these are some kindle highlights from some of my favorite books to have in mind.

Please share the show with a friend if you gained any insights.

Have an inspired day and thanks for listening.

@BonusFootage

in this episode, i break down parallels between lessons i've learned as a creative professional and as new player to the sport of pickleball. we discuss:

if you like this show, check out my accounts @bonusfootage on all platforms

in this episode, we talk to @courtney..johnson, who's videos are all over your feed right now if you're a creator. in this episode, she shares:

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