Creators Are Brands

By Tom BoydBusiness Entrepreneurship

Creators Are Brands episodes

February 10, 2023From "employee to CEO mindset" w/ Zack Kravits
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watch zack's content at @ZackKravitz on on all socials
in this episode, we discuss:
how to approach being a creator like a CEO
mindsets around money
short format content
and pivoting your business
and much much more.
51 min
February 03, 2023 9 things the happiest creators do (Solo Episode)
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in this episode, i break down 10 things that lead ACTUALLY enjoying your work as a content creator and storyteller
25 min
January 27, 2023 She built a 7-FIGURE creator business: Proof that the "starving artist" narrative was meant to be broken | Jenna Rainey
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In this episode, Jenna Rainey. She is AN ARTIST, SELF-TAUGHT DESIGNER, AND MULTI-FACETED CREATIVE ENTREPRENEUR WHO IS HELL-BENT ON TEACHING EVERYONE HOW TO FIND THEIR INNER CREATIVE VOICE.
See her work at: Jennarainey.com
She’s undeniable proof that the starving artist narrative was made to be broken.
From her YouTube channel around he art, to her courses that teach business, to her Patreon and affiliates, her small creator team generates over 7 figures a year.
In this episode, she shares the behind the scenes of her business, mindsets for selling as a artist, and her creative process.
1 hr 16 min
January 19, 2023Digital writing for beginners, part-time vs. full-time creator, & websites he uses to make $25K a month | Steven Mellor
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In this episode, we invite Steven Mellor (@imstevenmellor on IG) back on the show for a raw "creator jam" version of the show.
We discuss:
His creative routine
Why digital writing is the foundation for all content creators
How to get started as a digital writer
The websites he uses to make $25K a month
Why he's hype about communities
The power of workshops & challenges instead of courses
What a "power hobby" is
How he started his creator career during his lunch break at his full-time job
The advantages of being a creator while having a full-time job
Workshops
Short form video ideas.

Thanks for listening and please share with a friend if you liked this show.
1 hr 9 min
January 12, 2023 90% OF SUCCESS CAN BE BOILED DOWN TO THIS...
this is a breakdown of one of my favorite tweets for digital creators.
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32 min
January 06, 2023The Creator's MBA: Insights and Strategies from Industry Expert Sachit Gupta
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This episode, we talk to Sachit Gupta of the Conscious Creators Show and the Creator's MBA. He's worked with some of the biggest creators in the world, now he's sharing his insights so we can apply them to our own brand.
Show notes:
The importance of positioning your creator brand
Setting up a podcast to only do what you like
Creating and selling inventory in your content
Generating demand for brand partnerships
Overdelivering for partners and delivering an ROI for brands
Creating scarcity for ad inventory
Key team members to hire for your creator business
Questions to ask brand partners for successful campaigns
Measuring success in brand partnerships
Decision makers at brand partners and the importance of inbound outreach
Building a network in the creator economy
Building a team for your podcast to allow for maximum efficiency and enjoyment
The first hire for your creator team
Hiring opportunity on Sachit's team

Thanks for listening!
1 hr 12 min
December 28, 2022 Your first brand sponsorship (Checklist)
See the checklist here: https://bit.ly/BrandSponsorChecklist
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This episode is a full breakdown of how I landed my first brand partnerships and strategies I used to build relationships with potential brand collaborators.
As an independent creators, brand deals can be an important part of the business, but in my experience building my audience and working with other creators, it's not the best approach approach to make them your entire business. You end up just working for the brands you collaborate with, and not creating for your own audience.
This episode breaks down how to start conversations with brands you love and how brand deals can compliment your goals and be win win for you and your audience.
Thanks for listening and if you like this show, please share with a friend.
36 min
December 22, 2022So you've built an audience online - Now what?
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Get Jack Butcher's course mentioned in this episode: Build Once, Sell Twice (affiliate)
Welcome to this episode of Creators Are Brands.
This show explores how solo creators are building audiences, breaking through limiting beliefs, making money online WITH THEIR IDEAS AND STORIES.
In this show, we talk to Ed Crockett.
He’s a creator who teaches filmmakers how to do film stuff.
He’s recently jumped from 2500 followers to over a 100K followers on Instagram in a short amount of time with his short videos.
He’s also happens to be a listener of this show…
Like many creators, he’s figured out the how to build an audience… and now he’s trying to figure out ways to make bring in some money without selling out and work with brands he’s actually aligned with…
So this show is part strategy session and part interview where we discuss…
How to start building relationships with brands
Exactly how he should price his partnerships and frameworks for getting started with pricing
How to show your value to brands as a creator
How to build permlissionless partnerships that eventually get you paid
How to look for actual buyers
Should he start a patreon, a course, or a YouTube channel right now?

There’s much to learn from him about how he built his audience, and now how he’s setting it up to make some sweet side income as he continues his day job. I think that’s a situation that a lot of creators are in… most have a day job, and might actually enjoy it, but we’re looking for a creative outlet on the side that might actually help pay some of these bills. I love this conversation because it’s with a creator who is building right now, real time, and what we discuss are actionable ideas that you can implement as you’re building your brand.
1 hr 13 min
December 14, 2022Build a creator brand that you love using a "VALUE LADDER" w/ Dr. Shanté Cofield (@TheMovementMaestro)
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Welcome to Creators Are Brands, part of the HubSpot Podcast Network the audio destination for business professionals.
I’m your host Tom Boyd, I’m a creative strategist and a creator who gets way too enthusiastic about people who teach and tell stories online.
In this episode we talk to Dr. Shante Cofield,
She’s a full-time creator, online teacher, and all around cool person who keeps it real, and creates with integrity and maintains her values throughout all her content.
From her email list, to podcasts, to courses, to coaching, to being featured in Men’s Journal, Women’s Health to Runner’s world.
She’s built a brilliant creative platform at @TheMovementMaestro where you can check out all of her work.
And if you listened to the episode with Jay Clouse, you know what I’m talking about when I say “creative platform”, which is really just her digital ecosystem as a creator.
This episode, we discuss…
How to create content to stay within your integrity and your values
We go through her framework for building your value ladder and where you should start (And a value ladder, is essentially your business model for your creator brand)
How much you should price your offers
How more followers doesn’t equal more money
Building a community vs. just getting more followers to get more followers
Her favorite tool for creators who are looking to build your mailing lists
Quick tips for writing copy for your landing page of your lead magnet
Why an online course shouldn’t be your first offer
Why she loves workshops and how she builds her business around them
How to think about building the content for your workshop

If you like this episode, please share with a homie.
51 min
December 09, 2022 What failing a test in college taught me about being a confident creator
this is from the http://www.BonusFootage.co newsletter
have an inspired day and keep creating.
love tom.
13 min

About Creators Are Brands

From the publisher's feed

My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content,…