Creators Are Brands

By Tom BoydBusiness Entrepreneurship

Creators Are Brands episodes

December 07, 2022How Jay Clouse generates over $300,000/yr as a "creator educator" (and exactly how YOU can start)
Subscribe to the http://www.BonusFootage.co newsletter for more creator tips
Welcome to this episode of Creators Are Brands, the show that explores how creators are building businesses online. This show is part of the HubSpot podcast network, the audio destination for business professionals.
And today, this conversation is with someone who is also part of the HubSpot podcast network, Jay Clouse.
He is one of my favorite creator educators, a phrase that he coined that we discuss further on the show. He’s built a successful podcast called “Creative Elements” , one that I actually listen to the most, he has a lucrative newsletter called “Creator Science”, and a membership community that helps people like you become professional creators.
This year, his one person media company is on pace to bring in over $300,000, and in this show we talk about…
Where you should start as a creator
Why you should be building a “creative platform” and what that is
Why he’s building a video first podcast
The most valuable asset you can build as a creator
What platform drives most of this sales
Why you plan for ads at the beginning when you launch your podcast
What the “AD INVENTORY” means
His production process for recording his podcast

If you like this episode, please share with a friend.
49 min
December 01, 2022 How to validate your digital product idea (BEFORE YOU WASTE TIME BUILDING IT)
subscribe to the http://www.BonusFootage.co newsletter for more audience & business building strategies for creators
In this episode of Creators Are Brands, which is part of the HubSpot Podcast Network, the audio destination for business professionals, I talk to @TravisBrown who gives no BS advice on how to build a profitable side hustle. This is a short but value packed convo where Travis tells us exactly how to validate your product idea to your audience BEFORE you make it.
Please share and leave a review if that's something you're into.
34 min
November 21, 2022 Reacting to @VisualizeValue's Top 5 Tweets (and how to find "Creator Market Fit")
see these tweets here: https://www.tomboyd.co/cab-vv-top-posts
and get on the bonusfootage.co newsletter here: https://www.tomboyd.co/creator-curriculum
in this episode, i breakdown my favorite tweets from Jack Butcher's Twitter/IG... @VisualizeValue
if you like this episode, share with a friend
had an inspired day
tom
23 min
November 16, 2022 How to build a magnetic online presence (and why she’s QUITTING being an “INFLUENCER”)
Subscribe to the the http://www.BonusFootage.co newsletter for more resources for solo creators.
Welcome to the Creators Are Brands Podcast the show that discovers how storytellers and solo creators are building businesses online. This show is part of the Hubspot podcast network, the audio destination for business professionals.
In this episode we talk to Ksenia Brief.
She’s a full-time creator and host of the podcast Web8.
She’s been everywhere on social media, exploring multiple iterations of her creator brand, from being recognized in cafes across the world for her breakfast bowls, to mega successful course launches, to Buzzfeed, to producing a hit podcast, where she uses her conversations and content, to help you share your unique gifts and build a magnetic online presence while actually enjoying the process.
In a world where everyone is telling us to speed up, we talk about intentionally slowing down to create more of what you love, how to create your own algorithm, we talk about her integrated holistic way of working with sponsors (that i encourage you to borrow), why she stopped selling courses even though they were bringing in crazy money, how to re-frame feelings of jealousy or comparison of other creators, why she’s quitting being an influencer, and stay to the very end and she shares a strategy for connecting with your audience through every digital thing you make.
If you like this episode, please share with a friend.
Thanks for listening.
1 hr 6 min
November 09, 2022 How to start your podcast (The EXACT strategy I shared on a coaching call)
Subscribe to the http://www.BonusFootage.co newsletter for more resources and strategies for solo creators.
Listen in on this strategy call with my friend as I help her think about the positioning of her new podcast and how she should approach her first ten episodes.
Tori is already a successful entrepreneur, as the owner and creative director of a content marketing agency called Camelot Creative Co, which is essentially her one woman media shop that produce content and provides strategy in the luxury real estate space.
Now she’s looking to build a podcast from scratch to scale her experience, ideas, and curiosity to help other likeminded creative entrepreneurs.
Use the frameworks from this call to think about the launch of your show!
If you like this episode, please share with a homie.
Creators Are Brands is part of the HubSpot Podcast Network, the audio destination for business professionals.
Hit me on IG: @BonusFootage
1 hr 13 min
November 04, 2022How they started a top 1.5% podcast as teenagers, how to promote your podcast, and pitching your show to advertisers
Get more resources for creators on the Bonus Footage Newsletter.
In this episode of "Creators Are Brands" podcast, powered by the HubSpot Podcast Network, the audio destination for business professionals, I talk to Night and Josh of the Juvy podcast.
They’re teenagers, 16 and 18, who saw a gap in the market for a podcast for… teenagers.
Their show has became a top 1.5% podcast globally, on top of building a large audience on TikTok of 100K as a result of their fire clips
In this episode…
We talk about their production process
What equipment they use
Why they started with the cheapest mics on Amazon
Their collaborative relationship and how they split up roles, the reason one of their episodes blew up, we get into the business side
I even have them do an impromptu pitch for brands to advertise on their show

If you’re in the process of trying to build an audience at any point in your creative career, not just a teenager, this episode with Night and Josh is for you
let’s get into the show
49 min
October 05, 2022 Steal this wildly successful strategy for shorts & learn how to make a digital product w/ Steven Mellor: 185K on IG & 17,000 email subs
vote by getting my free "Brand Deal Checklist": https://www.tomboyd.co/your-first-brand-sponsorship-checklist
share this episode and tag http://www.instagram.com/bonusfootage on IG
hit up steven on Twitter & IG: https://www.stevenmellor.com/
share this episode with someone you think would like it.
have a fantastic day.
love tom.
49 min
September 21, 2022 HOW I MAKE SHORT VIDEOS as a "creator educator" (that has NOTHING to do with dancing/pointing/or the algorithm)
get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist
subscribe to the "Bonus Footage" newsletter for more resources for creators: http://www.bonusfootage.co
please share this podcast with ONE creator who you think would get some value (or share to your instagram stories and tag @BonusFootage on IG.)
these are tips that you can use to create instagram reels, tiktoks, and youtube shorts in a way that you actually enjoy.
www.CreatorsAreBrands.com
thanks for listening and have an inspired day!
22 min
September 13, 2022STARTING FROM SCRATCH: 0 to 300K+ Followers (TikTok & YouTube) With Shorts
get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist
In this episode, I talk to Cullen Honohan from @AllHailBBall on YouTube and TikTok. I love his storytelling style and I knew there'd be much to learn from his process.
The coolest part, he's actually a listener of this show and he attributes some of his success to ideas that he's learned from the podcast. That's whasssssup! That's the GOAL of these conversations.
He started this year with 500 followers, and now has 120K on YouTube and and 200K on TikTok.
In this episode, we discuss:
His process for creating short form video

What he's learned getting over 300K followers

How he thinks about the business/making money

and MUCH more
Thanks for listening to the show.
For more, subscribe to the @BonusFootage newsletter at BonusFootage.co
1 hr 17 min
September 06, 2022The FUTURE OF CREATIVE WORK in the independent economy
Get the "Your First Brand Sponsorship" Checklist & Video: https://www.tomboyd.co/your-first-brand-sponsorship-checklist
Welcome to this episode of the Creators Are Brands podcast. Hosted by Tom, the creator of @BonusFootage.
In this show, we talk to Samantha Taylor who is the head of social strategy at Contra.
She is a creator for the brand, but also super knowledgeable about the independent economy for creators.
We discuss:
How she blew up the brand's TikTok account

How creatives should be landing paid gigs

How to approach discovery calls with brands

The types of independents that people WANT to hire

The importance of communication

And MUCH MORE.
Share this episode to a homie if you liked it.
Subscribe to the Bonus Footage newsletter for the best resources and creator breakdowns on the internet.
57 min

About Creators Are Brands

From the publisher's feed

My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content,…