Creators Are Brands

By Tom BoydBusiness Entrepreneurship

Creators Are Brands episodes

January 27, 2022 JT Barnett: How you can make money on TikTok with a small following, a look inside his "anti-agency" for brands, and tips for making short form videos
JT Barnett is BACK for part. 2.
Welcome to the Creators Are Brands podcast where we discover how creators are building brands online.
Today, we talk to my friend Jt Barnett who is absolutely dominating on TikTok as a creator who teaches creators TikTok WHILE building his business built solely around helping dope brands build their following on TikTok. This is one of my favorite conversations on the pod. It was so good, we hardly edited it and just ran the interview raw and uncut.
I hope you enjoy the show.
Listen to our first episode here: https://www.creatorsarebrands.com/making-a-media-empire-one-video-at/
Follow him here: https://www.tiktok.com/@jtbarnett?lang=en
Follow me at instagram.com/bonusfootage
This episode is powered by Lumanu.com

1 hr 9 min
January 21, 20221.2 million followers on TikTok (as a side hustle): Gabriel Nussbaum
In this episode, we talk to Gabriel Nussbaum…
He is a creator who hit 1 Million followers in just a couple of months on TikTok by educating his audience with short entertaining videos on what they need to learn outside the classroom….
In this episode… we learn…
Exactly how he hit 1 million followers on TikTok

Why he pivoted his style on TikTok and how it lead to more engagement on this videos

How he thinks about this creative process (from research to scripting to publishing)

He frames hooks, how long his videos are, his thinking on the TikTok algorithm

Building this TikTok account as a side hustle while maintaining a full-time job

How he met one of the biggest educational Youtubers at a barbecue then collaborated with him

How he thinks about sponsors on his channel

Why the user interface on TikTok is the best user experience…

The three things he looks for in each video he’s creating
POWERED BY LUMANU.COM
Get my resources for creators at TomBoyd.co/shorts
FOLLOW YA BOY at @BONUSFOOTAGE on TikTok & IG
1 hr 4 min
January 14, 2022 Hosting 700+ podcasts & how to start your show today (with Espree Devora)
If you’ve wanted to make a podcast, or even considered what it would look like to start one, this episode is for you.
We talk to Espree Devora who is a full-time creator and podcaster.
She publishes multiple episodes a week across her two shows: We Are LA Tech and Women In Tech Show… Harpers Bazaar ranked her show as a top ten podcast, she’s an icon on Clubhouse, and most importantly, she’s known as the “Girl Who Gets It Done”.
In this episode, we learn all about her process for creating a podcast…. And she shares her best tips and insights straight from her experience in producing over 700 podcast episodes.
The outline for this conversation is based on her framework for creating a podcast…
The P’s and the M&M’s.
Purpose
Process
Production
Marketing
Monetization
Throughout this whole episode, we unpack all of these elements.
Between me and you, selfishly, I was asking her these questions so I could continue to improve the quality and reach of the Creators Are Brands podcast… and this free consultation has already been a game changer for how I think about the show.
This episode is essentially a master class on how to podcast, and I can't wait for you to apply these ideas to your very own show.
This show is sponsored by Lumanu.com
1 hr 18 min
January 03, 2022 What is a "Social Token" and how should creators use Web3? (with Eliot Couvat of Coinvise.co)
In this episode I talk to my friend Eliot Couvat… (https://twitter.com/CDTEliot)
Eliot specializes in Community, Web3 & Social Tokens.
He’s head of community and growth at CoinVise, who helps creators make their own social tokens, and he just wrote a book called “The Social Token Revolution” where he shares everything Social Token and Web3…
So if you’re like myself, who is curious about exploring Web3 as a creator this conversation is for you.
As Eliot breaks down, in the simplest of terms for newbies like me, exactly how creators can be leveraging Social Tokens.
Listen on any podcast platform: CreatorsAreBrands.com
This episode is sponsored by Lumanu.com
35 min
December 14, 2021How to build relationships with the “Creator Dot Connector” (Zack Honarvar of One Day Entertainment)
Zack Honarvar manages some of the biggest creators in the world. He’s also the founder of Fan Of A Fan and CreatorNow. Zack is a friend and someone who I consult with on a consistent basis and I’m excited to bring some of his ideas to you. He has an amazing way of simplifying complex ideas and providing helpful frameworks for thinking about your brand as a creator.
My favorite part of the show was highlighting some of my favorite tweets of his and having him elaborate on his thinking. This is one of those shows that you might have to listen to twice to fully unpack the gems from Zack.
One of my favorite quotes from the show was:
“When you’re passionate about something, and you’re building it for the right reasons, and you have really good intentions, you attract good people around you.”
In this episode, we discuss :
How to build genuine relationships in the creator economy

What to look for in talent

What creators can learn from musicians and vice versa.

Why it’s easier to put in the work when you know your “why”

What the true measure of success is for him

How he build his management team

Why people need to make moves and less announcements

Why it’s important to be clear on the expectations on money with your team
This episode is powered by Lumanu.com
59 min
December 02, 2021How to be a relatable content creator with Jasmine Watt (68K on TikTok)
In this episode, we talk to Jasmine Watt. (https://www.tiktok.com/@jazsocial_)
She is a content creator on TikTok and she has a full-time job in tech. She's a great example of someone who is following her passion as a creator while having a full-time gig. Those two worlds can work together and we're seeing that more and more from content creators. It's a fun hobby to be able to share and build a community online. Jasmine does this by sharing her stance on social media and how to make sense of the platforms we use.
In this podcast, we cover a wide range of subjects including:
Podcast Notes:
Why TikTok is the new Facebook/Instagram ads

Why ads aren’t converting on IG ads

How TikTok is actually converting into email subscribers

How TIkTok helps you grow on other platforms

How imposter syndrome shows up for brand deals

What it means to be a #Genuinfluencer

What makes Emily Marilanko such a great creator

She breaks down her success on creating talking head iphone videos

How to use the greenscreen feature on TikTok

The importance of a strong hook on TikTok and how she structures them

How she edits everything in the TikTok app
This episodes is powered by Lumanu.com. This is the best tool for getting paid for your work as a creator and working with brands.
41 min
November 17, 2021Betting on his YouTube channel by taking out a loan (Michael Downie 275K on YouTube)
This week on Creators Are Brands, I chatted with the adventure creator Michael Downie.
Michael Downie is a full-time YouTuber who is coming up on 300,000 subscribers. He has a super inspiring story of how he got started and trusted his vision to be a full-time creator.
In this episode, we discuss:
Why he called himself a YouTuber before he was full-time

How he took out a loan and bet on himself with only 1500 subscribers

How he thinks about working with sponsors and investing it back into the business

His creative process with his team

His exact TIPS for storytelling
Here’s my favorite piece of knowledge Jules dropped in the episode:
“Back when I had 200 subscribers. I decided I was going to introduce myself as a YouTuber even though I had a full-time job at a junk removal company. I decided that I was going to make this my career, that I was going to be a YouTuber.”
This episode is powered by Lumanu.com
The creator economy is hiring // Creators Are Brands Job Board: https://creators-are-brands.pallet.xyz
1 hr 6 min
November 12, 2021Jules Montgomery (TikTok 280K) is building the Glassdoor for creators & influencers
Welcome to the Creators Are Brands podcast, hosted by Tom Boyd of @BonusFootage. This is the show that discovers how creators are building brands online.
In this episode, I chatted with creator Jules Montgomery.
Listen to the episode here:
Jules is a content creator with 280K followers on TikTok where she teaches her audience how to create with confidence. She’s also an agency owner who connects brands with influencers and she is in the process of building “the glassdoor for influencers.”
In this episode, we discuss:
The first company she started that saw 6 figures within 2 months of launching

How she started her own influencer agency

What she would do differently in her earliest brand deals

Why she is starting the glassdoor for influencers and creators

Exactly how brands should be working with creators

How you should reach out to brands

What you should include in your pitch deck
Here’s my favorite piece of knowledge Jules dropped in the episode: “People want to know what the result is going to be before you start and it’s just NEVER going to work like that. I didn’t trust it… I just sent it.”
For the next few months, I’ll be sharing exclusive insights from each episode with the Lumanu community at Lumanu.com.
Listen to the show on your favorite platform:
Apple https://podcasts.apple.com/us/podcast/id1493357557?mt=2&ls=1

Spotify: https://open.spotify.com/episode/52D1RXgVKyPTXq5eE1qWKp?si=5u6xzNAAScubOpVEWR-OEQ

http://www.CreatorsAreBrands.com

Link to all the podcast listening options: https://plnk.to/creatorsarebrands?to=page
This episode is powered by Lumanu.com
I hope you’ll tune in! See you back next week. Thank you for listening.
Get my resource and GEAR GUIDE at tomboyd.co/resources
1 hr
November 04, 2021 Mitchell Cohen: The producer of Noah Kagan’s successful YouTube channel & Director of Influencer Partnerships at APPSUMO.com ($100M/year company)
In this episode I chatted with Mitchell Cohen.
He is the Director of Influencer Partnerships at APPSUMO.com which is a digital product marketplace for entrepreneurs (they do over $100 million a year). Essentially, they’re the Amazon for entrepreneurs and people with digital products.
Mitchell is also the producer of Noah Kagan’s YouTube channel.
Noah is the founder and CEO of APPSUMO, employee #30 at Facebook and #4 at mint. and
He’s someone who consistently shares practical insights around lessons he’s learned as an entrepreneur…
Michell leads the team who helps him do that successfully on Youtube.
In this episode, we learn how Mitchel Landed his job, how he works with influencers, what he’s learned from Noah, and how he would approach YouTube if he was starting from scratch.
APPSUMO.com
Follow Mitchell on Twitter: https://twitter.com/mitchelllandon?lang=en
48 min
October 26, 2021 Building the global marketplace for creatives (w/ Andrew Stoner & Alec Ploof of the Moment marketing team)
In this episode, we chat with Andrew Stoner and Alex Ploof of the ShopMoment.com marketing team.
We discover: How they work with creators, why Twitter is the best place to network, How to signal to a brand that you actually want to work with them, Exactly HOW you should pitch Moment to work with them, How to be come a successful affiliate partner with Moment, The future of shopping on Instagram, When you can start calling yourself a photographer…
Listen at CreatorsAreBrands.com
Watch on YouTube.
You're a legend.
Love, Tom
51 min

About Creators Are Brands

From the publisher's feed

My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content,…