In this episode, I’m joined by Jed Morley, CEO of Backstory, to explore how branding and scaling are interconnected, particularly for law firms. They discuss common misconceptions that professional services firms have about marketing, stressing that quality service alone isn't enough to attract new clients.

We delve into the importance of targeted messaging, understanding your ideal client, and adaptive marketing strategies. Practical examples, such as a DUI law firm's approach and an advisory accounting firm's rebranding, illustrate these points.

We also emphasize the need for iterative messaging, testing, and refining processes to scale effectively.

Jed gives listeners actionable tips on:

• 00:00 Introduction to Branding for Law Firms
• 00:47 Common Misconceptions About Marketing
• 02:36 Defining Your Ideal Client
• 03:47 Tailoring Messages to Different Audiences
• 06:53 The Importance of Effective Messaging
• 15:11 Testing and Refining Your Brand Message
• 26:08 Scaling Your Law Firm's Brand
• 37:33 Conclusion and Actionable Takeaways

Resources mentioned in this episode:

• The Science of Scaling: Grow Your Business Bigger and Faster than You Think Possible" by Dr. Benjamin Hardy

Connect with Jed:

• LinkedIn: https://www.linkedin.com/in/jedmorley/ 
• http://www.backstorybranding.com

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