In this episode, I’m joined by Jed Morley, CEO of Backstory, to explore how branding and scaling are interconnected, particularly for law firms. They discuss common misconceptions that professional services firms have about marketing, stressing that quality service alone isn't enough to attract new clients. We delve into the importance of targeted messaging, understanding your ideal client, and adaptive marketing strategies. Practical examples, such as a DUI law firm's approach and an advisory accounting firm's rebranding, illustrate these points. We also emphasize the need for iterative messaging, testing, and refining processes to scale effectively.Jed gives listeners actionable tips on:<ul><li>00:00 Introduction to Branding for Law Firms</li><li>00:47 Common Misconceptions About Marketing</li><li>02:36 Defining Your Ideal Client</li><li>03:47 Tailoring Messages to Different Audiences</li><li>06:53 The Importance of Effective Messaging</li><li>15:11 Testing and Refining Your Brand Message</li><li>26:08 Scaling Your Law Firm's Brand</li><li>37:33 Conclusion and Actionable Takeaways</li></ul> Resources mentioned in this episode:<ul><li><a href="https://www.amazon.com/Rapid-Transformation-Science-Achieving-Impossible/dp/1401967639/ref=sr_1_1?crid=294BCAIO9BQOM&dib=eyJ2IjoiMSJ9.5doyTSbt9gL8eqWNehV9HITncTyRIl3rZgn9YZY7IdfUmo7ulMEAg5GM3js-mAgx.sQGY9eCtYAIAqY-L7aPS_PPSFbu5RVvLbcAuAM7hNQA&dib_tag=se&keywords=scaling+benjamin+hardy&qid=1748545478&sprefix=scaling+benj%2Caps%2C143&sr=8-1" rel="noopener noreferrer" target="_blank">The Science of Scaling: Grow Your Business Bigger and Faster than You Think Possible" by Dr. Benjamin Hardy</a></li></ul> Connect with Jed:<ul><li>LinkedIn: <a href="https://www.linkedin.com/in/jedmorley/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/jedmorley/</a> </li><li><a href="http://www.backstorybranding.com" rel="noopener noreferrer" target="_blank">http://www.backstorybranding.com</a> </li></ul> Connect with me<ul><li><a href="http://www.instagram.com/counselcast" rel="noopener noreferrer" target="_blank">Instagram</a></li><li><a href="https://www.pinterest.ca/conroycreative/_created/" rel="noopener noreferrer" target="_blank">Pinterest</a></li><li><a href="http://www.facebook.com/CounselCast" rel="noopener noreferrer" target="_blank">Facebook</a></li><li><a href="http://www.twitter.com/CounselCast" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><a href="https://twitter.com/karinconroy" rel="noopener noreferrer" target="_blank">Karin on Twitter</a></li><li><a href="https://www.linkedin.com/in/karinconroy/" rel="noopener noreferrer" target="_blank">Karin on LinkedIn</a></li><li><a href="https://www.facebook.com/conroycreativecounsel/" rel="noopener noreferrer" target="_blank">Conroy Creative Counsel on Facebook</a></li><li><a href="https://conroycreativecounsel.com" rel="noopener noreferrer" target="_blank">https://conroycreativecounsel.com</a> </li></ul>

In this episode, I’m joined by Jed Morley, CEO of Backstory, to explore how branding and scaling are interconnected, particularly for law firms. They discuss common misconceptions that professional services firms have about marketing, stressing that quality service alone isn't enough to attract new clients. We delve into the importance of targeted messaging, understanding your ideal client, and adaptive marketing strategies. Practical examples, such as a DUI law firm's approach and an advisory accounting firm's rebranding, illustrate these points. We also emphasize the need for iterative messaging, testing, and refining processes to scale effectively. Jed gives listeners actionable tips on:00:00 Introduction to Branding for Law Firms00:47 Common Misconceptions About Marketing02:36 Defining Your Ideal Client03:47 Tailoring Messages to Different Audiences06:53 The Importance of Effective Messaging15:11 Testing and Refining Your Brand Message26:08 Scaling Your Law Firm's Brand37:33 Conclusion and Actionable Takeaways Resources mentioned in this episode:The Science of Scaling: Grow Your Business Bigger and Faster than You Think Possible" by Dr. Benjamin Hardy Connect with Jed:LinkedIn: https://www.linkedin.com/in/jedmorley/ http://www.backstorybranding.com Connect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

In this episode, I’m joined by Jed Morley, CEO of Backstory, to explore how branding and scaling are interconnected, particularly for law firms. They discuss common misconceptions that professional services firms have about marketing, stressing that quality service alone isn't enough to attract new clients. We delve into the importance of targeted messaging, understanding your ideal client, and adaptive marketing strategies. Practical examples, such as a DUI law firm's approach and an advisory accounting firm's rebranding, illustrate these points. We also emphasize the need for iterative messaging, testing, and refining processes to scale effectively.Jed gives listeners actionable tips on:<ul><li>00:00 Introduction to Branding for Law Firms</li><li>00:47 Common Misconceptions About Marketing</li><li>02:36 Defining Your Ideal Client</li><li>03:47 Tailoring Messages to Different Audiences</li><li>06:53 The Importance of Effective Messaging</li><li>15:11 Testing and Refining Your Brand Message</li><li>26:08 Scaling Your Law Firm's Brand</li><li>37:33 Conclusion and Actionable Takeaways</li></ul> Resources mentioned in this episode:<ul><li><a href="https://www.amazon.com/Rapid-Transformation-Science-Achieving-Impossible/dp/1401967639/ref=sr_1_1?crid=294BCAIO9BQOM&amp;dib=eyJ2IjoiMSJ9.5doyTSbt9gL8eqWNehV9HITncTyRIl3rZgn9YZY7IdfUmo7ulMEAg5GM3js-mAgx.sQGY9eCtYAIAqY-L7aPS_PPSFbu5RVvLbcAuAM7hNQA&amp;dib_tag=se&amp;keywords=scaling+benjamin+hardy&amp;qid=1748545478&amp;sprefix=scaling+benj%2Caps%2C143&amp;sr=8-1" rel="noopener noreferrer">The Science of Scaling: Grow Your Business Bigger and Faster than You Think Possible" by Dr. Benjamin Hardy</a></li></ul> Connect with Jed:<ul><li>LinkedIn: <a href="https://www.linkedin.com/in/jedmorley/" rel="noopener noreferrer">https://www.linkedin.com/in/jedmorley/</a>&nbsp;</li><li><a href="http://www.backstorybranding.com" rel="noopener noreferrer">http://www.backstorybranding.com</a> </li></ul> Connect with me<ul><li><a href="http://www.instagram.com/counselcast" rel="noopener noreferrer">Instagram</a></li><li><a href="https://www.pinterest.ca/conroycreative/_created/" rel="noopener noreferrer">Pinterest</a></li><li><a href="http://www.facebook.com/CounselCast" rel="noopener noreferrer">Facebook</a></li><li><a href="http://www.twitter.com/CounselCast" rel="noopener noreferrer">Twitter</a></li><li><a href="https://twitter.com/karinconroy" rel="noopener noreferrer">Karin on Twitter</a></li><li><a href="https://www.linkedin.com/in/karinconroy/" rel="noopener noreferrer">Karin on LinkedIn</a></li><li><a href="https://www.facebook.com/conroycreativecounsel/" rel="noopener noreferrer">Conroy Creative Counsel on Facebook</a></li><li><a href="https://conroycreativecounsel.com" rel="noopener noreferrer">https://conroycreativecounsel.com</a> </li></ul>

Why Budget Branding Is Killing Your Law Firm’s Growth with Jed Morley

Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in.

This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing.

An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth

Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart.

Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning.

Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry.

Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success.

Engage, expand, and elevate your firm with custom tailored solutions.

Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.

Business

Entrepreneurship

Marketing

Management

Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in. This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart. Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry. Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success. Engage, expand, and elevate your firm with custom tailored solutions. Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.

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Why Budget Branding Is Killing Your Law Firm’s Growth with Jed Morley

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