As consumers are doing more shopping online, and as President Donald Trump’s tariffs have been driving the price of goods up, many toy and mall brands have been struggling. But Build-a-Bear Workshop is thriving – the company’s stock has grown by nearly 1,200% over the past five years, outpacing growth by tech giants like Microsoft and Apple. 

Host Elahe Izadi speaks with retail reporter Jackie Peiser about how this toy company has managed to thrive in a challenging economic moment.

Today’s show was produced by Sabby Robinson. It was edited by Peter Bresnan and mixed by Sean Carter and Sam Bair. 

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