Acquiring Minds

Why Buy a Digital Service Business


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Karl Hughes recently bought a podcast production agency & explains why "productized service" businesses are attractive. 

Topics in Karl’s interview:

  • Starting a super-niche content marketing business
  • The benefits of productizing a service
  • Saying no to the wrong revenue
  • What he learned about using cold outreach to find sellers
  • Acquiring a podcast production company with his partner
  • What he likes about digital businesses
  • His vision to build a holdco
  • The small changes he made immediately
  • Why buying small was the right move for him
  • Cashflow management in digital businesses

References and how to contact Karl:

  • Twitter
  • LinkedIn
  • Karl’s article Buying a Business: Acquiring the Podcast Consultant
  • The First 90 Days by Michael D. Watkins
  • Draft.dev
  • The Podcast Consultant

Learn more about Walker Deibel's done-with-you buy-side advisory:

  • The Acquisition Lab

Connect with A-players who can run your business remotely:

  • More Staffing

Connect with Acquiring Minds:

  • See past + future interviews on the YouTube channel
  • Connect with host Will Smith on LinkedIn
  • Follow Will on Twitter
...more
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Acquiring MindsBy Will Smith

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