The PPC Den: Amazon PPC Advertising Mastery

Why Community Matters for Amazon Advertising [AMZ PPC # 142]


Listen Later

Is building a community the right strategy for your Amazon business? This week, Noemi Bolojan, co-host of the Wizards of Ecom podcast, joins Michael to share her experience building a community around her passion and then directing that traffic to her business.

The advice shared in this episode may not be suitable for ALL of The PPC Den’s listeners, but it may encourage a select few of you to think more broadly and have more fun in a virtual space with the products you sell on Amazon.

We’ll see you in The Badger Den!

Highlights:

  • 0:00 Intro - Rain sounds & Noemi’s background
  • 6:30 On building communities around products
  • 7:55 Why build community before launching products?
  • 10:07 What is a community?
  • 11:44 Differences between an industry influencer and a community page
  • 14:00 Why sell to a community?
  • 17:45 How community helps buffer sales during dips
  • 21:20 Why community is the fun part of your business
  • 24:11 Branded community, general community, or niche community?
  • 25:10 How to determine if this is a traffic source worth investing
  • 29:01 Why shoppers buy from community vs elsewhere
  • 30:36 Consider timeframe before going the community route
  • 32:20 Outro - Where to find Noemi
  • If you like what you hear, please give The PPC Den a 5-star review and share with your friends!

    Resources & Links

    • Listen to Noemi's music
    • Wizards of Ecom podcast
    • Noemi's famous cat
    • Amazongroupchat.com
    • Never miss the latest in Amazon PPC tips and best practices
    • All our episodes and show notes
    • Get the Ad Badger App here: https://www.adbadger.com/

      The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock.

      -

      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Noemi Bolojan

      Senior Producer: Nancy Lili Gonzalez

      Video and Audio Editor: Pedro Moreno

      Graphic Designer: Emma Walker

      ...more
      View all episodesView all episodes
      Download on the App Store

      The PPC Den: Amazon PPC Advertising MasteryBy The PPC Den

      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      98 ratings


      More shows like The PPC Den: Amazon PPC Advertising Mastery

      View all
      The Ecomcrew Ecommerce Podcast by Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts

      The Ecomcrew Ecommerce Podcast

      298 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,824 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      729 Listeners

      OMR Podcast by Philipp Westermeyer - OMR

      OMR Podcast

      37 Listeners

      AM/PM Podcast by Kevin King

      AM/PM Podcast

      212 Listeners

      The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

      The Digital Marketing Podcast

      114 Listeners

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

      Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

      528 Listeners

      The Smartest Amazon Seller by SmartScout

      The Smartest Amazon Seller

      146 Listeners

      My First Million by Hubspot Media

      My First Million

      2,643 Listeners

      My Amazon Guy by Steven Pope

      My Amazon Guy

      38 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      9,826 Listeners

      OPERATORS by OPERATORS

      OPERATORS

      48 Listeners

      Better Advertising with BTR Media by Destaney Wishon and Justin Nuckols

      Better Advertising with BTR Media

      13 Listeners

      That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

      That Amazon Ads Podcast

      28 Listeners

      Ecomm Breakthrough by Josh Hadley

      Ecomm Breakthrough

      80 Listeners