Erik shares his journey from working at DNV to founding Endrava, where he’s building digital tools to accelerate industrial decarbonization. Drawing on more than a decade in climate tech, he discusses CapturMap, a platform mapping global CO₂ emission sources and carbon capture projects and offers insights into how data, software, and market understanding are helping energy and industrial companies move faster toward a cleaner, more sustainable future.

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00:00 - Welcome back
1:27 - What is CaptureMap
4:11 - How did you commercialize CaptureMap
5:34 - Who are your ideal customers
6:56 - What kind of emissions are you displaying
7:39 - How do people interact with CaptureMap
9:05 - Your journey hasn’t been linear
13:57 - Why now
16:50 - Bootstrapping vs. VC funding
18:25 - What’s next for Captur
21:27 - Exit strategy
24:09 - Founder relationship
29:32 - What makes entrepreneurs special
31:20 - Importance of learning from mistakes
32:45 - Outsourcing vs doing everything yourself
35:09 - Selling software is hard
40:24 - Building a community around your company
43:15 - Houston
46:57 - Do you need feet on the ground
50:35 - Closing
55:35 - Personal climate impact story
59:30 - Climate change and mass migration
1:01:15 - How to support climate tech startups

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