How can trademarks shape the future of your business? In this episode, Shauna Lynn sits down with trademark expert Anita Mar to dive into the essentials of protecting your brand. From understanding the difference between trademarks, copyrights, and patents to navigating the process of registering your trademark, this conversation is packed with practical insights for entrepreneurs. Anita shares her journey from an accidental start in trademark law to building her global business, Trademark Angel, and offers tips on avoiding common mistakes when naming and protecting your brand.

Whether you’re launching a startup, expanding internationally, or selling on platforms like Amazon, this episode will help you understand why trademarks are a vital part of your business strategy. Don’t miss Anita’s expert advice on when to trademark, how to avoid potential legal pitfalls, and the importance of acting early to secure your business’s future.

Resources:

• Set up a free Introductory Business Planning Session with Shauna Lynn: AboutShaunaLynn.com/plan.
• Learn more about the show: AboutShaunaLynn.com/podcast

Trademark Angel:

• Learn more about Trademark Angel: https://trademarkangel.com/
• Follow Trademark Angel on Facebook: https://www.facebook.com/trademarkangel/
• Follow Trademark Angel on Instagram: https://www.instagram.com/trademark.angel/
• Follow Trademark Angel on YouTube: https://www.youtube.com/channel/UCGZIzOCXdDC7pYOe41YbkLw/videos
• Follow Anita on Linkedin: https://www.linkedin.com/in/anitamar/

About Anita Mar
Anita Mar is the founder and CEO of Trademark Angel and a registered Canadian Trademark Agent with a distinguished career in trademark law since 1999. In 2008, Anita earned the highest mark on Canada’s trademark agent qualifying exam, showcasing her expertise and dedication to the field. Since founding Trademark Angel in 2017, she has built a globally connected firm that collaborates with accredited attorneys in the US, EU, UK, Australia, Mexico, Brazil, China, South Korea, Japan, and India—ensuring clients receive top-tier, cost-effective trademark services worldwide. Anita and her team have helped countless Amazon sellers and e-platform entrepreneurs secure their trademarks, protect their brands, and grow their businesses. She brings actionable insights to podcasts, covering why trademarks matter, common pitfalls in registration, and affordable strategies for brand protection—all grounded in her extensive experience and passion for empowering entrepreneurs.