How to Write and Successfully Publish Your Coaching Book with Jordan Ring

SUMMARY

In this episode of the Coaching Clinic podcast, host John welcomes guest Jordan Ring, an expert in ghostwriting and book coaching, to discuss the importance of coaches authoring their own books. The conversation begins humorously with an AI Angie temporarily taking Angie's place. Jordan and John delve into why coaches should consider writing a book, the benefits of having a book, such as boosted credibility and more speaking opportunities, and the process involved in creating one. They also touch on the importance of research, the typical length of a coaching book, and the challenges coaches face, such as a lack of time and writing interest. Jordan provides insights into his approach to ghostwriting, emphasising the personalised and collaborative nature of his services. The episode concludes with practical advice on marketing and selling books, the impact of best-seller lists, and the role of AI in book creation, making it an enlightening listen for coaches looking to expand their influence and credibility through authoring their own books.

CHAPTERS

00:00 AI Angie Takes Over

00:53 Introducing Jordan Ring

00:59 The Importance of Writing a Coaching Book

01:40 Challenges Coaches Face in Writing a Book

03:12 The Research Element in Book Writing

04:36 Enjoying the Writing Process

05:01 Why Coaches Need Help Writing Books

06:16 Jordan's Journey into Ghostwriting

14:26 The Role of AI in Book Writing

18:19 The Risks of Taking Shortcuts in Content Creation

19:41 The Process of Working with a Ghostwriter

20:54 Collaborative Ghostwriting: Ensuring Authenticity

25:09 Managing Client Expectations and Book Marketing

28:09 The Value of Books as Business Cards

29:04 The Importance of Bestseller Lists

31:14 Effective Book Promotion Strategies

33:56 Final Thoughts and Contact Information

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