One in four Canadians now listens to an average of five podcasts per week. With podcasts surging in popularity, savvy REALTORS® have found a new way to stand out from the crowd and deepen trust in their brand. To share the business case for podcasting, along with insider tips for creating and promoting a podcast, Doug Downs, President of Stories and Strategies, joins Ready to Real Estate host and TRREB Chief Market Analyst Jason Mercer.