If you’ve ever felt like you’re doing everything “right” in your restaurant and still not getting the results you want, this podcat episode is for you. In this conversation with restaurant pro and digital media legend Shawn P. Walchef of Cali BBQ and Cali BBQ Media, we dig into why “build it and they will come” is a lie, why no one is coming to save your restaurant, and why that’s actually great news. Walchef shares how he went from struggling with a bad location during the 2008 economic collapse to building a thriving restaurant and media company telling his story online. In this episode of “The Restaurant Prosperity” podcast, you’ll hear why every restaurant needs to think like a media company, what kind of stories really move the needle, how consistency beats perfection, why trolls and criticism are a sign you’re on the right track, and how using simple tools you already have can change your business, your brand and even your legacy.

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Find Shawn P. Walchef on social media platforms: @shawpwalchef