Why Follow-Ups Are Actually An Act of Kindness

This episode is an excerpt from our Premium Ghostwriting Academy Hot Seat live session, where we discuss why follow-ups are more than just a sales tactic—they’re a way to help clients make decisions. Many people hesitate to follow up because they don’t want to seem pushy, but in reality, most clients are just busy or unsure about the next step.  

We break down how to follow up in a way that adds value, why repetition builds trust, and how to position yourself as a trusted expert rather than just another service provider. Whether you're writing email courses, marketing your services, or selling a product, this episode will help you rethink how you approach follow-ups.

(0:00 - 1:38) – Introduction and discussion on explaining the value of educational email courses
(1:39 - 3:49) – Why reframing a client’s question is more effective than just answering it
(3:50 - 5:57) – How follow-ups help clients recognize their own challenges and make better decisions
(5:58 - 8:12) – The role of mistakes and objections in structuring effective email courses
(8:13 - 10:24) – Why practicing on yourself builds trust and credibility with clients
(10:25 - 13:02) – How marketing is about experimenting, learning, and sharing insights
(13:03 - 16:00) – The value of persistence and why follow-ups help clients, not pressure them

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