They’re the non-surgical cosmetic procedures that get spruiked and glamorised with hashtags like #BarbieBotox, #FoxEyes and #LipFlip by influencers on social media. 

These procedures can be performed by non-medical practitioners like nurses, dental practitioners and pharmacists, and include injectables and fillers, cosmetic dentistry, hair transplants, fat freezing, and thread lifts (to only name a few). But now a national crackdown is coming, with a regulator releasing draft guidelines that would ban or restrict many common dubious advertising tactics.

On this extra episode of The Briefing, we speak with the consumer advocate at Operation Redress, Michael Fraser, to learn more about how dangerous the advertising tactics around these procedures currently are, and just why reform is needed.

See omnystudio.com/listener for privacy information.