***New Video Alert!

Everyone loves a bit of good cheer, but what exactly is Goodwill?

This week, some basic terminology and how it’s often misused when people are talking about buying and selling businesses.

Check it out in this week’s new video: https://youtu.be/p_F_OJt-iLY

Cheers

See you over on YouTube

David C Barnett

#smallbusiness #mergersandacquisitions #M&A

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In this episode, I will breaks down what goodwill actually is — from its accounting definition to its real-world meaning in business valuation. You’ll learn how goodwill impacts deal structure, financial statements, and sale prices, plus how to figure out where the goodwill actually resides in a company.

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CHAPTERS

00:00 Intro

01:30 Definition of Goodwill | Accounting vs. Colloquial

04:20 Why Goodwill Exists in Business Valuation

06:30 When a Business Has No Real Goodwill

09:00 Asset Value vs. Business Value Explained

12:15 Example | Goodwill on a Balance Sheet

15:30 How Goodwill Appears in Financial Statements

18:00 When Sellers Overvalue “Goodwill”

21:00 Understanding the Locus of Goodwill

23:30 Goodwill in the Owner

25:45 Goodwill in the Brand or Business

28:30 Goodwill in the Location

31:00 Risks of Non-Transferable Goodwill for Buyers

33:45 Tools to Analyze Goodwill (Locus Calculator)

36:00 Recap | When Goodwill Really Has Value

38:00 How ALP Helps Buyers Analyze Deals

40:00 Final Thoughts & BusinessBuyerAdvantage.com

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#GoodwillInBusiness #BusinessValuation #BuyingABusiness #SellingABusiness #SmallBusiness #Entrepreneurship #BusinessAcquisition #BusinessBuyerAdvantage #BusinessFinance #BusinessDeals #BusinessStrategy #DavidCBarnett

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