In this episode, I dive into the topic of industry niches, sharing why I chose not to limit myself to a specific industry and how focusing on core values instead has driven the growth and success of my business. Learn about the importance of identifying who you want to serve, not just by their industry, but by their attitudes, behaviors, and alignment with your core values.   Discover practical tips on how to apply this approach to scale your own business, save on taxes, and create lasting wealth. Plus, find out more about our power sessions designed for businesses at various stages of growth. Get ready for an insightful conversation that challenges conventional niche advice and offers a fresh perspective on achieving business success.   What You'll hear in this episode: [0:50] The Myth of Industry Niches [2:25] Defining the Ideal Client [5:05] Core Values and Client Relationships [9:10] Diverse Client Portfolio [11:55] Power Sessions for Smaller Businesses   If you like this episode, check out: How Can You Shake Off Business Boredom and Thrive? Never Let Your Scarcity Show Creating Clients for Life with Racheal Cook   Want to learn more so you can earn more?    Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/