In this episode of The Cheer Biz Podcast, host Dan Cotton dives deep into why a front desk or sales associate is one of the most essential investments for any cheer gym. Dan shares insights from his own journey as a gym owner, discussing how having the right front desk staff transformed customer experience, increased sales, and boosted long-term retention. From lost opportunities to the power of personal connections, Dan covers the "must-haves" for building an efficient front-of-house team and how to set up systems that drive revenue and keep athletes engaged. If you're looking to streamline operations, improve client relationships, and grow your gym, tune in for actionable tips and a behind-the-scenes look at how to hire and train the perfect front desk employee!

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