Episode Summary:

This doesn't usually show up in email marketing conversations… but might be the real reason your email strategy isn't moving forward… Not time. Not tools. Not templates. But trust.

In this episode of Happy Subscribers, I'm sharing how I went from doing everything myself as a freelancer — email strategy, copywriting, tech setup, copyediting, project manager, you name it — to leading a team of 9+ incredible subcontractors who now run the day to day of Duett. But for years, I held on tight to every little thing. Even after hiring amazing people, I didn't let go (and project timelines got stretched). And you know what that made me? The bottleneck. You know, the place where things get STUCK.

I had to LEARN some things. About myself, about working with others… So today, I'm taking you behind the scenes of how I moved from overwhelmed solopreneur to a CEO of a team that's excited to support creators with email marketing and what this story of *trust* could mean for you, too. If email marketing has ever felt like a weight on your shoulders or a to-do list that never gets done, this episode might just help you see what's possible when you have a team behind you that you can trust.

In this episode, you'll learn about:

• How I knew it was time to hire help and why email felt so hard to outsource at first
• What we do to ensure every client project is strategic, thoughtful, and tailored (honestly, the work got better when I stopped doing it all myself!)
• What it really looks and feels like to train and trust a team with your business and your voice
• How strong systems give you more room for creativity, not less
• 3 big lessons I learned stepping into leadership (and why being "the boss" didn't come naturally)
• Why handing off your email doesn't mean losing your voice — it means finally having the space and clarity to use it really well

Check out this episode's blog post

Coaching Programs & Services:

Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

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