Organic search is powerful. Why? Because it is FREE. This is why we all search for it. The days of keyword stuffing are behind us. Now we need to look at search intent.

Who is your audience and what are they trying to do?

First, integrate keywords effectively in your URL, page titles, headings, and the first paragraph of your content.

Second, ensure the quality and consistency of your content, aiming for high-quality material that readers are likely to share and that meets Google's standards.

Third, maintain an excellent user experience with a secure website, free of broken pages, and easy-to-read text.

Fourth, focus on the technical SEO aspects, like having a secure HTTPS site and avoiding 404 errors.

Finally, ensure your site is mobile-friendly, with readable text and easily tappable buttons to accommodate users on different devices.

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