What if your $10 chicken taco isn’t competing with food—it’s competing with feeling?

Matt Egan didn’t just open restaurants—he staged immersive experiences. Drawing from a background in film, Matt treats each concept like a set, every server like a character, and every moment like a scene that should stick with you.

In this episode, we unpack how he turned storytelling into a competitive edge, why throwaway content kills brands, and the real reason legacy restaurants in L.A. are closing.

This is for operators who feel like the work is great but still getting ignored—and are ready to turn their restaurant into a platform for emotion, identity, and belonging. Because when the product is an experience, the margins are in the meaning.

To explore his concepts, visit https://www.mirate.la/

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Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

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