Dance Studio Advertising | The Podcast

Why "More Students" Is a Terrible Growth Strategy


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Most studio owners think they need more students. But what they really need is a strategy that works—and the readiness to implement it. In this episode of Dance Studio Advertising, Bryce Conlan breaks down the myths that hold studios back, the real work growth demands, and the three qualities every successful studio owner shares: coachability, readiness to work, and a long-term vision.

Whether you’re running on fumes or aiming to scale, Bryce offers practical insights to help you self-assess and make smarter decisions. He also shares real-world case studies—like how Carissa grew from 69 to 455 dancers in four years—so you know what’s truly possible when you commit.

This episode is a wake-up call... and a roadmap.


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Dance Studio Advertising | The PodcastBy Bryce Conlan & Kristian Altuve

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