Why do some brands feel unforgettable, while others, no matter how polished, fall flat? In this episode, Roy H. Williams breaks down the real difference: story.

From scrappy startups to billion-dollar brands, the ones that win hearts all share one thing—an origin story rooted in truth, purpose, and personality. Roy unpacks why vulnerability builds trust, how to use hardship without oversharing, and why archetypes make stories universal.

You’ll learn why people don’t remember your features—they remember your story. And if your brand doesn’t have one… it might be time to fix that.

What's Inside:

• Why personal stories create powerful brands

• How vulnerability builds emotional trust

• What makes an origin story resonate across cultures

• The danger of oversharing (and how to avoid it)

• Roy’s method for uncovering your signature brand story

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win, and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard