Most testimonials on websites suck. You know the type, a contrived block of text spouting uninspired pleasantries by some loosely identified customer. 

They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action.

So, what’s the secret to gathering, and communicating effective customer testimonials? Let’s find out in today’s episode.

In this episode we cover:

• A short intro to Casey and Bonjoro.
• Why most testimonials / reviews suck.
• What makes for an effective testimonial.
• Why video is more effective than text reviews.
• Why video quality matters.
• How businesses solicit quality reviews/testimonials without it seeming coerced or manufactured.
• How Bonjoro’s new testimonials tool supports people to do this.
• Where in the customer journey he recommends businesses request reviews.
• How testimonials can be used once we have them.
• How people can take a look at Bonjoro and try it for themselves.

Links mentioned in the show:

• Bonjoro
• Episode 132 - How to Use Video for Conversion, Activation and Advocacy with Matt Barnett
• Bonjoro on Facebook
• Bonjoro on LinkedIn
• Bonjoro on Instagram

 If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email [email protected]

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