Anyone that has been in sales long enough knows the feeling of being told no. 

Many agents are solely focused on getting the sale and fail to understand the significance of the entire sales process. The industry's marketing approach often emphasizes the end results, such as financial success and incentives, without adequately communicating the importance of the journey and the steps involved. This misalignment of expectations leads to frustration when agents struggle to achieve their desired results. In this episode, Zach McElwain and Chris Ball discuss the importance of agents not skipping steps in the life insurance sales process.