In this Follow Through Friday episode of the Simple and Smart SEO Show, I'm discussing the concept of owned asset optimization, inspired by a conversation with Jonas Sickler from Terakeet.

This episode highlights practical SEO strategies and the importance of creating and distributing owned assets that align with business objectives, particularly:

• The importance of aligning social media strategies with business goals, rather than merely following platform guidelines. 
• The Mach-6 framework of owned, managed, and leveraged assets, focusing on how brands can optimize their digital properties for better marketing outcomes. 
• I also reflects on the benefits of controlling one's website content and the limitations of relying on third-party platforms like Amazon. 

00:00 Introduction to Follow Through Fridays
00:24 Understanding Owned Asset Optimization
00:46 Social Media Strategies for Business Goals
02:40 Pinterest Best Practices and Business Perspective
04:23 The Importance of Owned Assets
05:46 Implementing the Terakeet Mach-6 Framework
08:16 Leveraging Amazon for Product Distribution
09:49 Exploring the Managed and Leveraged Levels
11:19 Analyzing Search Engine Results for Your Brand
14:49 Conclusion and Invitation to Join the SEO Squad

Check out the Mach-6 Framework on Terakeet's website!

Send me a text!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!

Metricool (to be everywhere online, you NEED a social media scheduler!)

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!