Anna Carlsson unpacks why many Nordic organisations invest in people analytics but fail to get impact, drawing on insights from the People Analytics Meetup in Sweden and practical cases like Spotify’s Disco and a Nordic consultancy’s onboarding analysis.

She explains the difference between analytical maturity and adoption, shows how change management and clear business metrics turn data into action, and gives practical advice to start small and build adoption alongside capability.

Finally, she connects these lessons to AI readiness and governance, warning that strong data foundations and culture are required before AI can deliver value in HR.