Marketing a pest control company isn’t as simple as posting on social media or turning on Google Ads and for many owners, that’s exactly where frustration sets in. In this episode of the Bug Bux Podcast, host Allan Draper welcomes back Paul Alley, owner of Pestmaster Services of the Hudson Valley, for a candid, boots-on-the-ground conversation about what it really takes to market and grow a pest control business today.

Paul shares the challenges he faced trying to hire an in-house marketer, why most applicants missed the mark, and how that journey ultimately led him to bring on a fractional CMO. Together, Allan and Paul break down why pest control doesn’t naturally lend itself to organic social media, what types of content actually get attention, and why branding goes far beyond ads; it shows up in trucks, uniforms, technician behavior, and customer experience.