By month four of advertising, most vet clinics and their teams are exhausted.

Posting everywhere didn’t work.   Rewriting didn’t work.   Spending more didn’t work.

So you start trying random things.

A Facebook post.  Asking your team to share.  Updating your careers page.  Boosting something for $50… maybe $100.

Because something has to (read: needs to!) stick.

In this episode of Veterinary Voices, Julie South unpacks what really happens around week fourteen of the recruitment cycle—when clinics move into DIY mode and start layering scattered tactics on top of a system that’s already failing.

The problem isn’t effort.   It’s infrastructure.

Social posts disappear.  Website updates sit buried.  Shared job ads still look like unknown clinics making familiar claims.

These tactics create bursts of visibility—but they don’t build recognition.

This episode contrasts the clinic pushing water uphill with random activity… and the clinic that built permanent culture story centre infrastructure months earlier—so when they advertise, they’re not starting from scratch.

Stay to the end for one direct question about how many tactics you’ve tried that went nowhere.

In This Episode

00:00 – Introduction: Month four and the shift to random tactics
01:12 – Social posts, staff shares, website updates
02:19 – The “maybe something will stick” phase
03:58 – Why your website isn’t designed for recruitment recognition
04:44 – Why staff sharing helps—but can’t replace recognition
05:29 – Buried posts and disappearing visibility
06:20 – Using the wrong tools for the job
07:15 – The clinic with permanent culture story centre infrastructure
08:15 – Why month four doesn’t have to become month five
09:28 – The question about pushing water uphill

About Julie South

Julie South is the founder of VetClinicJobs and host of Veterinary Voices.

She works with forward-thinking veterinary clinics that want to move beyond reactive job advertising and random tactics by building permanent recruitment infrastructure—so when they need to hire, they’re not starting from cold.

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.

The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs