In today’s episode, I’m joined by James Maslow, a multi-talented actor, singer, producer, and speaker known for Big Time Rush, and Will Weinbach, a music producer, entrepreneur, and athlete. We talk about why authenticity wins online, how sharing your struggles builds stronger communities, and why in-person experiences create lasting business value. Will opens up about his ten-week return to tennis, balancing mindset, stamina, and strategy while developing AI tools that help creators spot trends and craft viral hooks. James shares how he’s bringing real-world connection back into brand partnerships through live events and meaningful collaborations that keep creativity grounded.