In today’s episode, I sit down with Kurt Rotherham, the founder of The Elite Group and Elite Recognition, to discuss the power of employee appreciation and recognition. Kurt shares how his company began in a garage and grew into a leading provider of promotional products and service awards. We explore how meaningful recognition impacts motivation, productivity, and loyalty in the workplace. Kurt explains why customer service and adaptability remain core to his company’s success and how younger generations are bringing fresh perspectives to traditional businesses. Together, we uncover what it takes to build a thriving business rooted in values, resilience, and a commitment to giving back.