Episode Summary:

Ever been tempted to "set it and forget it" with your email marketing? Or thought "I'll let this run and go focus on other things?" That mindset (or neglect) of your email potential is costing you traffic, connection, and revenue. Real dollars for your real business. In today's Happy Subscribers episode, I'm breaking down why email isn't meant to run on autopilot forever — and yes, that's coming from an Email Automation Junkie. I want you to have a strategy that's simple, sustainable and sends as much love to your list and traffic to your site as possible.

In this episode, you'll learn about:

• The three core parts of a healthy email strategy — the fundamentals you can grow from
• What happens if you're missing one or more of these strategies
• Why automations can't be your entire "strategy" (though wouldn't that be nice?)
• What I recommend for staying the most connected to your list in real time
• A simple way to get clarity on what's working in your current setup

Check out this episode's blog post Episode Resources:

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