Veena Jetti is the founding partner of Vive Funds, a unique commercial real estate firm that specializes in curating conservative opportunities for investors. After graduating from the University of Illinois at Chicago with a degree in Finance at 20 years old, she pursued her passion for real estate. Veena, also a co-founding partner of Enzo Multifamily, has over a decade of real estate experience and over $1B+ in real estate assets over her career in both the startup world as well as the corporate world. Because of her diverse background, she is often a panelist and speaker for various podcasts, global conferences, and radio shows.

Let's dive in to learn more about how Veena had massive growth, her strategies and approach to multifamily.

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[00:01 – 03:58] Opening Segment

• Veena talks about her background.
• How she went from her parent's business to corporate and then started investing for herself.
• What she attributes her massive growth on assets to.

[03:21 – 14:09] Veena's Approach to Multifamily

• She talks about how she launched her company Vive Funds.
• The types of assets and the markets that Veena targets.
• The reasons they prefer to invest in 200+ unit buildings.
• Why they decided to focus on class-b value add assets.
• Veena breaks down their definition of a class-b value asset.
• Some of the challenges they encountered when investing.

[14:09 – 31:26] Growth Strategy

• Veena talks about higher risk, higher return assets.
• The importance of understanding what you are looking at when you are looking at opportunities.
• New Development Vs Value-add
• Veena talks about why they are still investing with retail investors.
• Some of the things she did to get better with her systems and processes to be able to scale.
• Ash talks about some ways to find good commercial deals.
• John and Veena talk about what makes Clubhouse a great platform.

[31:26 – 38:19] Round of Insights

Apparent Failure:

Not setting up outbound communication with investors when covid hit.

Digital Resource:

www.adventuresincre.com

Most Recommended Book:

Outliers

Daily Habit:

Spending time with her kids.

#1 Insight for Multifamily Investing

Scale up faster and be less afraid to make that jump.

Best Place to Grab a Bite in Dallas:

KAI

Contact Veena:

You can learn more at Veena's website or you can connect with her on Clubhouse, Linkedin, or Instagram.

Tweetable Quotes:

"The higher the amount of risk you are willing to take on, the higher your returns should be." - Veena Jetti

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